About the Client
Beyond Riders is a US-based motorcycle gear brand that designs and produces high-quality protection gear for riders around the world. They run their store on Shopify. Their products are known for combining serious safety performance with a distinct aesthetic – and their customer base reflects that: passionate, detail-oriented riders who expect the same level of care in every interaction with the brand.
When Beyond Riders first came to Bandeira, they were growing fast. The challenge was making sure their backend could keep up.
The Challenge
Beyond Riders were running on an outdated Shopify 1.0 theme that had become increasingly difficult to customize. Every new design or feature request turned into a wrestling match with legacy code. The site was slow, the structure was rigid, and the team was spending more time working around limitations than building on them.
Behind the scenes, things were equally strained. Order management, manufacturing planning, and inventory tracking were all handled manually – which meant human error was a regular part of the process, not an exception. Customer support was eating up hours that the team simply didn’t have. The owners were personally involved in tasks that, with the right systems, could have run on their own.
Beyond Riders didn’t need just a developer. They needed a long-term partner who could look at the whole picture and build toward something sustainable.
What We Built Together
A complete migration to Shopify 2.0
We moved Beyond Riders off their legacy theme and rebuilt their storefront on Shopify 2.0 – migrating every custom feature, cleaning up years of accumulated code, and significantly improving site speed. The result was a stable, flexible foundation that the team could actually work with. All Core Web Vitals are now passing.
Custom OMS, Production, and Accounting systems
We built a custom Order Management and Production system that tracks exactly which items need to be manufactured, in what quantity, and on what timeline. Alongside it, we developed a custom Accounting module with detailed reporting that native Shopify simply doesn’t offer. These tools gave the Beyond Riders team real visibility into their operations – without relying on expensive third-party apps or manual spreadsheets.
Automated customer support and warehouse management
Reducing the exchange and returns rate was one of the most interesting problems we tackled together.
One example: we built a flow that flags orders where a customer has purchased both a slim fit and a regular fit item in the same size and gender. That pattern is a reliable signal that the customer didn’t realize the item runs oversized – and would likely want to size up before the order ships. The system automatically triggers a notification to reach out to that customer. Since launching this flow, the exchange rate has dropped by over 20%.
Custom bundles, PDPs, and market-specific personalisation
Bandeira developed a custom bundle feature that lets customers combine top and bottom gear – fully manageable from the admin panel without any external apps.
We also built a custom-designed product detail page with metafield-based specifications and a product-specific size chart that applies automatically based on the item.
On top of that, we created market-based personalised flows and custom return and exchange journeys tailored to different customer segments.
The Result
Beyond Riders today runs a significantly leaner, faster, and more reliable operation than when we first started working together. Their team has more time, their customers have a better experience, and their systems are built to scale with them – not against them.
Three years in, we’re still finding new things to improve. That’s exactly the kind of collaboration we’re proud of.
Oh, and customers have started leaving 5-star reviews about the website itself – we’re not going to pretend that didn’t make our day.
Need a hand?
Tell us about your store — we’ll tell you exactly how to move it without losing a thing.
